2016 Digital Business Predictions from Gartner, Forrester & IDC

An IDC IT Market Update

Some teasers:

1. Only 27% of executives report that their firm has a comprehensive digital strategy, and less than one-quarter believe they have the skills to deliver it.
2. By 2020, the greatest source of competitive advantage for 30% of organizations will come from their ability to creatively exploit digital technologies.
3. By 2020, poor customer experiences will destroy 30% of digital business projects.

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